design, strategy, creative direction
Heart Magazine
The name Heart wasn’t chosen lightly. Its founder was inspired after her son was born with a congenital heart condition — an experience that reshaped her perspective and reminded her to pursue the things she had always dreamed of. The magazine became part of that promise: to create something meaningful, authentic, and lasting.
project type:
Heart magazine
company:
authentic, aspirational, enduring
archetype:
heart was way more than a magazine, it was a movement.
We drew inspiration from everyday women, honest photography, and the timeless appeal of simple, human-centered design. Heart needed to feel approachable and modern, but also built to last.
That spirit carried into every design and editorial choice:
Color Palette → Blue and green, grounding tones that conveyed calm, growth, and life — a deliberate departure from glossy fashion-mag pinks or overproduced palettes.
Editorial Voice → Stories were chosen to reflect a wide spectrum of women, appealing across ages, backgrounds, and demographics. Each issue created a sense of belonging, not exclusivity.
Photography → Prioritizing real, honest imagery over heavy Photoshop, reinforcing the belief that beauty lies in authenticity.
At its core, Heart was a response to what women were craving: something real in a world of filters and gloss.
