design, strategy, creative direction
project type:
approachable, playful, polished
love, lauren
Company:
Archetype:
Love, Lauren Art
Love, Lauren began as a name that said everything — each piece an artist creates feels like a handwritten note from the heart. Between her work as a school nurse and her studio practice, Lauren paints the world she wants to see: bright, personal, and full of color. The brand needed to feel like an extension of her creative life — Southern charm meets modern artistry, equal parts sentiment and sunshine.
The brand needed to feel like it came from her hands — not a logo applied to her work, but a world built around it.
We drew inspiration from Lauren's signature color palette, her love of nostalgic pattern, and the softness of her brushwork. The goal was a brand that felt handcrafted and joyful — approachable enough for everyday collectors, polished enough to stand on gallery walls. Every detail was hand-considered to make the brand feel like an extension of her creative life.
Color Palette → Pink, coral, moss, and sky — joyful yet balanced, a deliberate nod to the warmth and brightness that defines her paintings.
Typography → A mix of elegant serif and playful script to mirror her painterly sensibility — structured, but never stiff.
Patterns → Florals, stripes, and gingham evoke nostalgia and joy — textures that make the brand feel as tactile as the art itself.
Mark & Monogram → The tulip mark and rounded letterforms echo the organic curves of her brushstrokes and the femininity of her color world.
